By Kenneth C. Laudon, Carol Guercio Traver E-commerce business. technology. society provides readers with a deep dive into the. For the undergraduate and graduate e-commerce course in any business discipline. Kenneth C. Laudon, Carol Guercio Traver. Pearson, – Electronic. The book emphasizes the three major driving forces behind E-commerce: technology change, business Kenneth C. Laudon, Carol Guercio Traver.

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Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy.

The authors e-commmerce big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life.


Add to Cart E-commerce Subscription14th Edition. E-commerce14th Edition. Description For courses in e-commerce.

An in-depth look into the evolving field of e-commerce E-commerce Introduction to E-commerce 1. The Revolution is Just Beginning 2. Technology Infrastructure for E-commerce 3.

The Internet, Web, and Mobile Platform 4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps 5. Business Concepts and Social Ideas 6.

E-Commerce by Kenneth C. Laudon, Carol Guercio Traver (Hardback) | eBay

E-commerce Marketing and Advertising Concepts 7. Social, Mobile, and Local Marketing 8. E-commerce in Action 9. Online Retail and Services Online Content and Media Social Networks, Auctions, and Portals Supply Chain Management and Collaborative Commerce.